Jean-Pierre Malherbe has been working in the Horeca sector for over 35 years. After a final lease of the “Drink” Place de Brouckère, J-P moved to Place de la Vieille Halle aux Blés. “Coming Soon” officially opened on November 7th, 2009.

This project is a mix of his two passions: beer and cinema. This is how he proposes to enjoy a beer while admiring the pictures he takes every year at the Cannes Film Festival.

Since 2017, J-P has been president of VHB, a non-profit organization, and organizes events in the neighborhood, including the inauguration of the Jacques Brel’s statue with his friend and secretary Robert De Geyter and also some concerts with the musicians of the Royal Conservatory of Brussels.